As the 10th anniversary of the Nike Women's Marathon San Francisco, Nike provided a premium experience for over 30,000 runners from registration to the finish line. It all started in 2004, in inspiration of Joanie Benoit Samuelson - the first women's Olympic marathon winner in 1984, with the Run Nike Women Series now as the largest women's race in the world. Along with Joanie, other first time half-marathoners included Lakey Peterson, Shay Mitchell, Jamie Chung and Dana Tanamachi.

Lead Graphic Design + Print Production

San Francisco, CA  |  October 20, 2013

Client: Nike

Creative Direction: Michael White

3D / Environmental Design: Jonathan Mischke

Production Artist: Emily Alley

Photo Credit: OBE / Nike

© OBE

Competing through eight regional events, the top 200 high school boys & girls from across the country have earned their final spot at the start line of the Nike Cross Nationals in Portland. Including a new route at Glendoveer Golf Course, athletes were also provided with a space of their own at the Tiger Woods Center filled with games, lounging, run analysis and product customization. Runners were also surprised with an Athlete Village on-site that allowed them to spike up, warm up, and fuel up with race essentials in preparation for the big day.

From structure designs to display case wraps, every piece was designed to create a premium race experience for both the runners and spectators that were invited.

Graphic Design + Print Production

Portland, OR  |  December 6, 2014

Client: Nike

Art Direction: Mackenzie Andersen

3D / Environmental Design: Brooke Ruble

Photo Credit: Nike

© OBE

The Run Nike Women Series continues to expand and evolve into it's second year in DC. 15,000 runners experience this iconic course through a beautiful landscape intertwined between the nation's historic monuments. At the end of her 13.1-mile journey, each runner is greeted at the finish line with a Tiffany & Co. finisher pendant presented by tuxedoed firemen as a keepsake for her accomplishment. Since the start of the series in 2004, over 245,000 women have registered from all over the world, representing all 50 U.S. states, and almost $150 million has been raised for the Leukemia & Lymphoma Society in finding cures for blood cancers.

Lead Graphic Design + Print Production

Washington DC  |  April 27, 2014

Client: Nike

3D / Environmental / Design Direction: Jonathan Mischke & Michael White

Production Artist: Emily Alley

Photo Credit: OBE / Nike

© OBE

At historic Hayward Field, the fastest athletes from around the world have been invited to compete in the 2014 Prefontaine Classic, hosted by the Diamond League. 28 consumers, known as 'Zoom Project,' were invited to attend the elite event and had insider access to VIP opportunities behind the scenes.

Records were set at the 40th Prefontaine Classic including Galen Rupp setting a new American Record for the 10000m at 26:44.36 and Ayanleh Souleiman crushing the Bowerman mile with the world's leading record of 3:47.32. Designing the track perimeter branding for the event, the branding could be seen at all angles on NBC.

The Prefontaine Classic began shortly after Pre's passing and has been held annually since. Traditionally, the attendance of this event has been the largest in the United States, with over 12,000 in the stands.

Graphic Design + Print Production

Eugene, OR  |  May 30-31, 2014

Client: Nike

Art Direction: Mackenzie Andersen

Photo Credit: OBE / Nike

© OBE

Nike Training Club kicked off their weekly classes for the first time at the Montalban Theatre in Hollywood with Nike Master Trainer, Marie Purvis. 150+ consumers attended this elevated workout on the rooftop that included a reception hour, product seeding and customization, and a surprise dance performance. Champagne and digital photo booths ended the event post-workout.

Including movie style posters showcasing the entrance and shadow boxes revealing the latest training gear, the event was designed in true Nike style.

Graphic Design + Print Production

Los Angeles, CA  |  January 26, 2012

Client: Nike

Photo Credit: OBE / Nike

© OBE

Held at the Teragram Ballroom in Los Angeles, the venue was filled to capacity at 350 attendees for the launch party of the release of TinyCo's new mobile game: Avenger's Academy. Dressed in a Homecoming theme, the game re-imagines the heroes we all know and love as students learning and developing their powers from the beginning. Media and press arrived with a cosplay contest, crowning Homecoming King and Queen as the highlight of the night. The party was filled with computer lab stations to experience the launch of Avengers Academy, along with Marvel-themed game stations that included giant jenga and cornhole. A secret I.D. station allowed attendees to create custom Academy badges with their secret super power as a take-away, along with a photo booth with props and the ability to choose your 'Super Superlative'.

Graphic Design + Print Production

Los Angeles, CA  |  January 2016

Client: TinyCo

Photo Credit: OBE / TinyCo

© OBE

Kicking off the summer, Kashi made a highlight appearance at the 36th Annual Nautral Products Expo West, the world's largest natural, organic and healthy products event, playing host to most than 77,000 attendees. Kashi brought their way of life to everyone from yogis to cereal lovers alive. With a celebrity partnership and appearance with musician, Michael Franti, and yoga instructor, Gina Cuputo, Kashi led a weekend of health and community.

With a custom Volkswagon design, House of Marley went out on their 2012 'Satisfy Your Soul' mobile tour to reveal their latest headphones and speakers. The van was designed with listening stations on both the back and between the side doors to test out their products, moving from one location to the next. With both interior and exterior vehicle branding, a covered canopy and custom shelves were fabricated to help make this a relatable consumer experience.

Graphic Design + Print Production

Mobile Tour  |  2012

Client: House of Marley

Creative Direction: Michael White

Photo Credit: OBE

© OBE

As a main sponsor, Bear Naked Granola was known as the 'Official Fuel of Warrior Dash.' Warrior Dash participants could fuel their energy with customizable bags filled with the granola of their choice, and share their race finish with a branded photo op on the other side of the spider tent. With a unique tent and fabrication designs for the counters and displays, Bear Naked was definitely a consumer favorite at the muddy obstacle race series. They could also be found on-course with motivational signage and mile markers for encouragement.

Graphic Design + Print Production

Mobile Tour / Warrior Dash  |  2012

Client: Bear Naked Granola

Creative Direction: Michael White

Photo Credit: OBE

© OBE

Held at the iconic Paramount Studios of Hollywood, 6,000 participants were invited to run this 80's themed 10k that only Nike could provide. The neon course was filled with break dancers, 80's bands, and ended with a dance party finale. Runners were celebrated at the finish with bright makeup and crimped hairstyles provided by Paul Mitchell. Consumers could also participate in running karaoke or relax post-workout at the NTC Lounge. As they crossed the finish line, participants were rewarded with leather 'I Run To Be' wrap bracelets, created in partnership with Hurley.

Graphic Design + Print Production

Los Angeles, CA  |  April 14, 2012

Client: Nike

Creative Direction: Michael White

Graphic Design + Production: Mackenzie Andersen

Photo Credit: OBE / Nike

© OBE

Sundance Film Festival 2013

Nike Training Club has elevated their classes through numerous kickoff and weekly events to increase awareness of both the NTC app and live classes. Through events such as Alpha Venice, USC, Conde Nast and the LA Coliseum, athletes have been able to build a training community of their own centered around new workouts provided by Nike Training Club. Designs of these events included collateral such as custom shirts, photo backdrops, and stage designs.

Graphic Design + Print Production

Santa Monica, CA  |  2011 - 2013

Client: Nike

Photo Credit: OBE / Nike

© OBE

Nike celebrated LGBT athletes and the local community at San Francisco Pride 2013. 200+ athletes attended an elevated glow run the night before the pride festival, dressed in glowsticks and #BeTrue product. A custom stage invited participants to compete in Fuelband dance-offs and NTC challenges.

Graphic Design + Print Production

San Francisco  |  June 28, 2013

Client: Nike

Creative Direction: Michael White

Photo Credit: OBE / Nike

© OBE

Nike wanted to celebrate women through a premium race experience for the fit & fierce female. 25,000 runners were presented with an expotique providing custom product styling, bra fittings, and special athlete appearances by Allyson Felix, Kara Goucher, Shalane Flanagan, and Joanie Benoit Samuelson.

The coveted Tiffany & Co. finisher pendant was revealed for VIP participants at the 'NWM Ice Lounge' held at Niketown San Francisco. Dressed to impress, the private party featured Nike's latest cold weather collection, an ice bar, and signature cocktails for those invited.

With the custom design of the 2012 Tiffany & Co. finisher pendant and the billboard on top of Niketown, this event consists of 700+ collateral pieces to be designed over a 6-month timeline.

Graphic Design + Print Production

San Francisco, CA  |  October 14, 2012

Client: Nike

Creative Direction: Michael White

Graphic Design + Production: Mackenzie Andersen

Photo Credit: OBE / Nike

© OBE

The Run Nike Women Series was created after expanding into its first inaugural half marathon in Washington DC. With a unique course running through our nation's historic monuments, 15,000 runners took on 13.1 miles through the city. Runners were welcomed to a 3-day expotique with race day essentials from both Nike and sponsors such as Bare Minerals, Luna, Nuun and Paul Mitchell, each set up with a custom backdrop design. The organization that brings these women together, Team in Training, showcased a custom backdrop that was designed with 1,200 photos showcasing honorees and survivors of blood cancers. The expotique was set in the center of Georgetown on the waterfront with 'We Run' letters leading to the entrance.

Ellie Goulding ran the half marathon with 15,000 of her favorite fans and also hosted a private concert for Nike+ and NTC app super users the night before the big day. The private event was designed with entrance banners and gobos flanking the stage.

Lead Graphic Design + Print Production

Washington DC  |  April 28, 2013

Client: Nike

Creative Direction: Michael White

Photo Credit: OBE / Nike

© OBE

Celebrating it's 11th year, the Nike Women's Half Marathon has evolved with an all new course challenging 25,000 women to crush the hills of San Francisco. Runners are welcomed into the expotique, where she found all of her race day essentials provided by Nike and race partners such as Neutrogena, Spotify and Whole Foods Market. From the expotique tent that took over Union Square, race bibs to finish structures, mile markers to information guides, this project includes over 750+ collateral pieces to be designed and prepped for print over a span of 6 months.

The reward: watching 25,000 women cross the finish line in support of The Leukemia & Lymphoma Society to find cures for blood cancers.

Lead Graphic Design + Print Production

San Francisco, CA  |  October 19, 2014

Client: Nike

3D / Environmental / Design Direction: Jonathan Mischke & Brooke Ruble

Graphic Design + Production: Emily Alley

Photo Credit: OBE / Nike

© OBE