Design Direction + Lead Graphic Design

Client: JPMorganChase

Graphic Designers: Melissa Poe, Hibah Khan, Wendy Campos, Zoe Holder

Photo Credit: OBE / Chase

© OBE

The world’s largest corporate running series occurs across 16 locations, 8 countries and 6 continents. This event has been bringing company teams together since 1977.

Each location is different in how they approach their events and our team was brought on to both elevate and bring consistency across each location as a series.

Working with all teams, departments and clients across the project, we created a Brand Experience Playbook of 350+ pages that included a full Brand Guidelines with design direction across all assets of the Series — from brand planning, wayfinding signage systems to marketing campaigns, and everything in between.

Our team works directly with each location team across the globe to enhance and create consistency in how they brand their events to create a unique and unified running series for the Corporate Challenge.

Design Direction + Lead Graphic Design

Client: J.P. Morgan

Graphic Designers: Hibah Khan, Melissa Poe, Wendy Campos, Mario Paulis, Josh Smith, Zoe Holder

Photo Credit: OBE / Chase

© OBE

Design Direction + Lead Graphic Design

Client: RISE

Creative Direction + 3D Design: Peter Kovacks

Graphic Designer: Gabby Skinner

Photo Credit: OBE / RISE

© OBE

Chase Private Client transitioned their in-person events to virtual, allowing their clients to still experience these high-touch private events during Covid.

As a Series, these events brought a variety of chefs in, this one specifically showcased Martha Stewart.

Design Direction + Lead Graphic Design

Client: Chase Private Client

Creative Direction: Catarina Guimaraes

Photo Credit: OBE / Chase

© OBE

Lead Graphic Design

Client: Meta

Creative Direction: Kelsey Rubbelke

Photo Credit: OBE / Meta

© OBE

Design Direction + Lead Graphic Design

Boston, MA

Client: Dataiku

Graphic Designers: Miles Vallejos, Alex Nolan

Photo Credit: OBE / Dataiku

© OBE

Design Direction + Lead Graphic Design

San Francisco, CA  |  September

Client: J.P. Morgan

Motion Designer: Ashley Frohlking

Photo Credit: OBE / J.P. Morgan

© OBE

Lead Graphic Design

Client: Meta

Creative Direction: Ariel Monsour

Photo Credit: OBE / Meta

© OBE

Graphic Design

Client: Beats by Dre

Photo Credit: OBE / Beats by Dre

© OBE

Celebrating it's 11th year, the Nike Women's Half Marathon has evolved with an all new course challenging 25,000 women to crush the hills of San Francisco. Runners are welcomed into the expotique, where she found all of her race day essentials provided by Nike and race partners such as Neutrogena, Spotify and Whole Foods Market. From the expotique tent that took over Union Square, race bibs to finish structures, mile markers to information guides, this project includes over 750+ collateral pieces to be designed and prepped for print over a span of 6 months.

The reward: watching 25,000 women cross the finish line in support of The Leukemia & Lymphoma Society to find cures for blood cancers.

Lead Graphic Design + Print Production

San Francisco, CA  |  October 19, 2014

Client: Nike

3D / Environmental / Design Direction: Jonathan Mischke & Brooke Ruble

Graphic Design + Production: Emily Alley

Photo Credit: OBE / Nike

© OBE

The Run Nike Women Series was created in 2013 after expanding into its first inaugural half marathon in Washington DC and continued for a second year in 2014.

With a unique course running through our nation's historic monuments, 15,000 runners took on 13.1 miles through the city. Runners were welcomed to a 3-day expotique with race day essentials from both Nike and sponsors such as Bare Minerals, Luna, Nuun and Paul Mitchell, each set up with a custom backdrop design. The organization that brings these women together, Team in Training, showcased a custom backdrop that was designed with 1,200 photos showcasing honorees and survivors of blood cancers. The expotique was set in the center of Georgetown on the waterfront with 'We Run' letters leading to the entrance.

Ellie Goulding ran the half marathon with 15,000 of her favorite fans and also hosted a private concert for Nike+ and NTC app super users the night before the big day. The private event was designed with entrance banners and gobos flanking the stage.

Lead Graphic Design + Print Production

Washington DC  |  April

Client: Nike

3D / Environmental / Design Direction: Jonathan Mischke & Michael White

Production Artist: Emily Alley

Photo Credit: OBE / Nike

© OBE

Sundance Film Festival 2013

Graphic Design

Client: MorningStar Farms

Creative Direction: Michael White

Photo Credit: OBE / MorningStar Farms

© OBE

Design Direction + Lead Graphic Design

Client: J.P. Morgan

Graphic Designer: Josh Smith

Photo Credit: OBE / J.P. Morgan

© OBE

Kicking off the summer, Kashi made a highlight appearance at the 36th Annual Nautral Products Expo West, the world's largest natural, organic and healthy products event, playing host to most than 77,000 attendees. Kashi brought their way of life to everyone from yogis to cereal lovers alive. With a celebrity partnership and appearance with musician, Michael Franti, and yoga instructor, Gina Cuputo, Kashi led a weekend of health and community.

Graphic Design

Client: Kashi

Creative Direction: Michael White

Photo Credit: OBE / Kashi

© OBE

Design Direction + Lead Graphic Design

Client: MuleSoft

Photo Credit: OBE / MuleSoft

© OBE

Competing through eight regional events, the top 200 high school boys & girls from across the country have earned their final spot at the start line of the Nike Cross Nationals in Portland. Including a new route at Glendoveer Golf Course, athletes were also provided with a space of their own at the Tiger Woods Center filled with games, lounging, run analysis and product customization. Runners were also surprised with an Athlete Village on-site that allowed them to spike up, warm up, and fuel up with race essentials in preparation for the big day.

From structure designs to display case wraps, every piece was designed to create a premium race experience for both the runners and spectators that were invited.

Graphic Design + Print Production

Portland, OR  |  December 6, 2014

Client: Nike

Art Direction: Mackenzie Andersen

3D / Environmental Design: Brooke Ruble

Photo Credit: Nike

© OBE

Held at the Teragram Ballroom in Los Angeles, the venue was filled to capacity at 350 attendees for the launch party of the release of TinyCo's new mobile game: Avenger's Academy. Dressed in a Homecoming theme, the game re-imagines the heroes we all know and love as students learning and developing their powers from the beginning. Media and press arrived with a cosplay contest, crowning Homecoming King and Queen as the highlight of the night. The party was filled with computer lab stations to experience the launch of Avengers Academy, along with Marvel-themed game stations that included giant jenga and cornhole. A secret I.D. station allowed attendees to create custom Academy badges with their secret super power as a take-away, along with a photo booth with props and the ability to choose your 'Super Superlative'.

Graphic Design + Print Production

Los Angeles, CA  |  January 2016

Client: TinyCo

Photo Credit: OBE / TinyCo

© OBE